There are so many businesses out there that get started with Facebook the wrong way. Usually they do this by creating a user profile with their business name instead of a Business Page. Well, Facebook guidelines prohibits this and they are cracking down.
Now you can create a business account profile, but it is very limited to what you can and can’t do.
Difference between business account and user profile:
Business accounts are for individuals who only want to use Facebook for administering Pages and the marketing campaigns. Because of this, business accounts lack some of the features that personal accounts have. Business accounts can view all the pages but have limited access to personal profiles of others and can not see content on on other Pages that they don’t have admin rights to. Lastly, business accounts can not be found by searching or send and receive friend requests.
Common reasons for a Personal Profile instead of a Fan Page:
Most businesses who start a profile first usually do so because they don’t know how to use Facebook or they want to get fans quicker by sending requests to get friends and then turn their profile into a Page. This is not the most professional way to get started, but this way is very productive.
Now some people who start Facebook this way sometimes forget about certain limits, such as Facebook only allows user profiles to have 5,000 friends, hence limited your ability to continue to grow. While you are able to submit friend requests to grow faster in the beginning, it will slow you down in the long run. Most Pages that hit 5,000 usually start to grow quite quickly and gets more user interaction, hence helping your ability to find prospects or make sales.
Converting your Facebook Profile to a Page
You can convert your Facebook profile to a fan page by clicking here. Since profiles are meant for personal usage, they aren’t suited to meet your marketing needs for your business, organizations, bands, or brands.
Lastly, having a profile for anything other than an person is a violation of Facebook’s Terms and Conditions. So previously I stated about doing this first and that it was unprofessional, reason being is because if Facebook catches you, you will risk them taking access away to that profile and all of your content, pictures, and links.
In then, just click here and make it happen.
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